Sustainable Fashion Market

In the dyeing world there has been some cleaning up in certain processes, such as electrochemical, which re-uses dye chemicals, rather than wasting them by discarding them. This then creates less chemical pollution into the environment and is another way of recycling dyes for the development of low-impact dyes. Even though chemical dyes can produce many different colours in a whole spectrum of shades, you know that they are chemically produced. Where as with natural dyes they are a lot more authentic, their colours varies depending on which vegetable you use and the strength of the dye you are using. So you can almost get the same result as chemical dying.

Naturally dyeing textiles, is a better way forward into the future, we are trying to preserve our environment and be kind to our selves, but will it ever take off in the commercial world...

One aspect of using natural dyes is that it can be a lot more expensive, sometimes people don’t want to pay more for something which is good for the environment and sustainable but has the same purpose as something commercially produced and cheaper. It sometimes depends on where your ethics lie, do you have a guilty conscious to what your are doing to the environment around you?

Naturally dyeing materials gives a whole different perspective and outlook upon the design.

Pro’s and Con’s of using natural dyes:

• Not dependent on nonrenewable materials
• A lot of room for experimentation
• Different aging affects
• Beauty of the natural results
• Diversity of the colour outcomes
• The expenses
• Longer production process.
• A lot more eco-friendly on the environment.
• Different outlook on a consumer product.
• Subtle irregularities could be a pro&con

If you were to compare a company like Moluche with say a company similar in the design field, like Cath kidson. Cath kidson is a popular commercial chemically produced company, which has made a fortune on its designs and patterns. Those patterns and designs which they make for interior and fashion are not eco friendly, but they are at the higher end of affordable prices. If Moluche were to produce a similar pattern on their products which one would you chose?

To most people its not how things are produced, its what looks good to the eye. Everyone’s main concern is what they look like, buy or have on show. A lot of people don’t like the idea of change and trying something new which isn’t as popular as something which is on the commercial high st. Everyone follows a trend. The sustainable market is on the rise but its getting everyone’s attention to a good change which can be made popular by us.

If a company like Cath Kidson could make a small change into using more sustainable materials, then other company’s would follow. Using vegetable dyes or natural fibers could be a beginning.

I think vegetable and plant dying could have a very positive affect on the commercial market, I would now consider twice about where and how my materials are made. Dyeing naturally comes out with a more subtle and interesting outcome to the material. Its unique and beautiful in every single design. This is what Moluche is doing with their handmade textiles, even though they are at the higher end of the market they show a lot of detail and delicacy to each design.