Sunday, 29 November 2009

Telling Tales Exhibition V&A Friday 16th October


Q5.

‘Cinderella table’ by Jeroen Verhoeven


Why has a marble table be given the name of 'Cinderella table' is what strikes me at the first glance. It was such a contrast in appearance to its given name. When you think of Cinderella you think beauty, elegance, innocence, magical, happy ending and transformation. So it almost felt as if the name was mistakenly given to the piece of design, as if it was meant for something else, but it could be a juxtaposition...


I was interested to know why this table had been given its name, so i looked further into the background and concept of this piece. To get some justification to why he had given it this name.


“With this title, the designer wished to evoke the transformation of Cinderella by her fairy godmother as a metaphor for the way in which the craft of modern computerised technology can transform mundane materials, revealing the design object within”.


Having read that information and finding out about the piece, almost showed me how his theory to the concept worked. The piece was very structurally designed, by taking an old piece of 18th century furniture and merging into a new modern computer-generated piece. Which is where the concept for these collection of pieces came from, using different materials in the process of it. It’s interesting how he uses modern day technology as the transformation aspect of the design which would relate to the ‘fairy godmother’ and the old 18th century furniture which is what his concept and idea for this design was almost created from.


So I suppose after all, the name is justified in the concept lead behind the piece, The piece was also exhibited in the ‘Enchanted Castle’ part of the exhibition which would have been the best suited part for it. Also the name it has been given does compliment the design itself in the way it is so sharply finished and polished to every little detail. It an elegant modern day transformation of a piece of 18th century antique furniture bringing it to a modern day twist.

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